EGI Document 533-v2

e-ScienceTalk D3.3 Marketing strategy for iSGTW

Permalink:
https://documents.egi.eu/document/533
Document #:
EGI-doc-533-v2
Document type:
Status:
FINAL
Submitted by:
Catherine Gater
Updated by:
Catherine Gater
Document Created:
23 May 2011, 12:11
Contents Revised:
30 May 2011, 17:32
DB Info Revised:
30 May 2011, 17:32
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  • Public document
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Other Versions:
EGI-doc-533-v1
23 May 2011, 12:11
Abstract:
This report provides an overview of the marketing strategy for International Science Grid This Week (iSGTW). The strategy aims to increase the website traffic, the number of newsletter subscribers, and range of readers. The document sets out five methods used to achieve this: through conferences and events; media partnerships; collaborating projects; online promotion, including the newsletter, search engines and social media; and setting up iSGTW as a social media site itself. It also looks towards sustainability of the website and newsletter for the future.
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