EGI Document 533-v2

e-ScienceTalk D3.3 Marketing strategy for iSGTW

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Catherine Gater
Updated by:
Catherine Gater
Document Created:
23 May 2011, 12:11
Contents Revised:
30 May 2011, 17:32
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30 May 2011, 17:32
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23 May 2011, 12:11
This report provides an overview of the marketing strategy for International Science Grid This Week (iSGTW). The strategy aims to increase the website traffic, the number of newsletter subscribers, and range of readers. The document sets out five methods used to achieve this: through conferences and events; media partnerships; collaborating projects; online promotion, including the newsletter, search engines and social media; and setting up iSGTW as a social media site itself. It also looks towards sustainability of the website and newsletter for the future.
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