EGI Document 533-v1

e-ScienceTalk D3.3 Marketing strategy for iSGTW

Document #:
EGI-doc-533-v1
Document type:
Submitted by:
Catherine Gater
Updated by:
Catherine Gater
Document Created:
23 May 2011, 12:11
Contents Revised:
23 May 2011, 12:11
Metadata Revised:
23 May 2011, 12:11
Viewable by:
  • Public document
Modifiable by:

Quick Links:
Latest Version

Other Versions:
EGI-doc-533-v2
30 May 2011, 17:32
Abstract:
This report provides an overview of the marketing strategy for International Science Grid This Week (iSGTW), which aims to increase its website traffic, the number of newsletter subscribers, and range of readers. It sets out five methods used to achieve this: through conferences and events; media partnerships; collaborating projects; online promotion, including the newsletter, search engines and social media; and setting up iSGTW as a social media site itself. It also looks towards sustainability of the website and newsletter for the future.
Files in Document:

DocDB, Contact: Document Database Administrators